Lack of specialized expertise: Small and medium companies may not have access to specialized expertise in various areas required for successful strategy execution. This can include strategic planning, marketing, technology, finance, and operations. Limited knowledge and experience in these areas can hinder effective execution.  Implementing new strategies often requires change within the organization, which can face resistance from employees and stakeholders. Small and medium companies may struggle with managing resistance and obtaining buy-in from their teams, particularly if there is a lack of communication and involvement in the strategic planning process. mall and medium companies may face challenges in scaling their operations and achieving sustainable growth. Execution of growth strategies can be hindered by limited resources, operational inefficiencies, and difficulty in accessing new markets or expanding customer base. Ensuring alignment and coordination across different departments and teams within the organization is crucial for successful strategy execution. Small and medium companies may face difficulties in achieving this alignment due to limited communication channels, decentralized decision-making, and lack of clear organizational structures.​